Blog

You Change Faster if You’re Willing to Blow It!

By David Gouthro / April 5, 2021 / 7 Comments

I’ve been keeping the secret of the noseflute under wraps for many years. It has only available to my corporate clients. Fortunately(?) I’ve decided to shine a light on the value it offers as a metaphor for supporting personal and organizational transformation! A couple of years ago (in a time before COVID-19–can you remember back […]

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Thinking About Brand for 2021!

By David Gouthro / December 9, 2020 / 3 Comments

Following are a few of the thoughts and questions I’ll be asking myself (and hopefully answering) as I think about my business transition into 2021. Perhaps you will find them interesting to reflect on, too! Apple just launched a new wireless headphone, the AirPods Max, for $779 CDN. I suspect its main competitors are the […]

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A Chat about Chat in Zoom meetings (From Rant to Recommendations)

By David Gouthro / September 4, 2020 / 0 Comments

This short video is a recent rant,  born of my frustration about some of the ways the Chat function is mindlessly used in Zoom Meetings. Fortunately, I think Chat can be very effective when used well. Please feel free to watch my rant or bypass it to leap ahead to consider some of my recommendations! […]

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Business Principles from a Most Unlikely Place

By David Gouthro / September 1, 2020 / 2 Comments

A picture is worth a thousand words–or at least 500 . . . Before you read this blog, take a look at the picture above and decide what you think the article is probably going to be about. HINT: It’s not about toilet paper. Skip to “The Point” if you just want to get to […]

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If You Build It, They May Not Come!

By David Gouthro / August 26, 2020 / 24 Comments

Marketing . . . from the birds Every so often I recall basic business principles I know I should be acting upon. They tend to be great insights I somehow forget use in my work. These flashes of well-hidden brilliance generally pop into my head when I’m thinking about something that has nothing to do […]

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The New Face of Face-to-Face Meetings!

By David Gouthro / August 16, 2020 / 0 Comments

My First Face-To-Face Meeting in Four Months-It CAN be Done! If you’re in the midst of debating whether or not to hold your next meeting in person, this article should help you think it through . . . I don’t pretend that just any organization can duplicate the circumstances that led to this successful meeting.  My intent […]

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Shaving Brush Insights into Habit Change!

By David Gouthro / August 12, 2020 / 0 Comments

Okay, so what’s the big deal with the shaving brush as a business metaphor? The truth is, the shaving brush serves as a new habit reminder (or an “NHR” . . . please add that to your list of obscure acronyms). I decided a few weeks ago that it would probably be better for the […]

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Don’t Let Your First Online (or Hybrid) Credit Union AGM . . . S.U.C.K. (Suffer Unnecessary Credibility Killers)!

Don’t Let Your First Online (or Hybrid) Credit Union AGM . . . S.U.C.K. (Suffer Unnecessary Credibility Killers)!

By David Gouthro / May 22, 2020 / 1 Comment

When the BC government first came out to say that AGM’s could be postponed until as late as mid-November, it seemed there was a collective sigh of relief amongst many credit unions. For some credit unions it was business as usual because they’d been holding hybrid meetings for a number of years. Some were not […]

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Shaving Metaphor–The Final Chapter!

Shaving Metaphor–The Final Chapter!

By David Gouthro / October 10, 2018 / 0 Comments

Last week I reflected on my learning about changing habits as a result of changing my shaving ritual from using an aerosol can of shaving cream . . . to using shaving soap and a shaving brush. To recap, I offered the following requirements/suggestions for changing a habit: Be personally committed to change the way […]

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Changing Habits-A Close Shave!

By David Gouthro / September 25, 2018 / 0 Comments

Last week I reflected on my learning about changing habits as a result of changing my shaving ritual from using an aerosol can of shaving cream . . . to using shaving soap and a shaving brush. To recap, I offered the following requirements/suggestions for changing a habit: Be personally committed to change the way […]

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Quotes

The value of an idea lies in the using of it. ~ Thomas Edison