Articles

Missing Information–Worse than Misinformation!

By David Gouthro / December 31, 2021 / 9 Comments

The Problem . . . There is so much misinformation in social media these days that it’s hard to differentiate fact from fiction (especially if it’s your only source of information). This makes it very difficult (virtually impossible!) to know which sources I can trust. However, I believe a bigger issue is when there is […]

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Thinking About Brand for 2021!

By David Gouthro / December 9, 2020 / 3 Comments

Following are a few of the thoughts and questions I’ll be asking myself (and hopefully answering) as I think about my business transition into 2021. Perhaps you will find them interesting to reflect on, too! Apple just launched a new wireless headphone, the AirPods Max, for $779 CDN. I suspect its main competitors are the […]

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A Chat about Chat in Zoom meetings (From Rant to Recommendations)

By David Gouthro / September 4, 2020 / 0 Comments

This short video is a recent rant,  born of my frustration about some of the ways the Chat function is mindlessly used in Zoom Meetings. Fortunately, I think Chat can be very effective when used well. Please feel free to watch my rant or bypass it to leap ahead to consider some of my recommendations! […]

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Business Principles from a Most Unlikely Place

By David Gouthro / September 1, 2020 / 2 Comments

A picture is worth a thousand words–or at least 500 . . . Before you read this blog, take a look at the picture above and decide what you think the article is probably going to be about. HINT: It’s not about toilet paper. Skip to “The Point” if you just want to get to […]

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If You Build It, They May Not Come!

By David Gouthro / August 26, 2020 / 24 Comments

Marketing . . . from the birds Every so often I recall basic business principles I know I should be acting upon. They tend to be great insights I somehow forget use in my work. These flashes of well-hidden brilliance generally pop into my head when I’m thinking about something that has nothing to do […]

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The New Face of Face-to-Face Meetings!

By David Gouthro / August 16, 2020 / 0 Comments

My First Face-To-Face Meeting in Four Months-It CAN be Done! If you’re in the midst of debating whether or not to hold your next meeting in person, this article should help you think it through . . . I don’t pretend that just any organization can duplicate the circumstances that led to this successful meeting.  My intent […]

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Shaving Brush Insights into Habit Change!

By David Gouthro / August 12, 2020 / 0 Comments

Okay, so what’s the big deal with the shaving brush as a business metaphor? The truth is, the shaving brush serves as a new habit reminder (or an “NHR” . . . please add that to your list of obscure acronyms). I decided a few weeks ago that it would probably be better for the […]

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Don’t Let Your First Online (or Hybrid) Credit Union AGM . . . S.U.C.K. (Suffer Unnecessary Credibility Killers)!

Don’t Let Your First Online (or Hybrid) Credit Union AGM . . . S.U.C.K. (Suffer Unnecessary Credibility Killers)!

By David Gouthro / May 22, 2020 / 1 Comment

When the BC government first came out to say that AGM’s could be postponed until as late as mid-November, it seemed there was a collective sigh of relief amongst many credit unions. For some credit unions it was business as usual because they’d been holding hybrid meetings for a number of years. Some were not […]

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Shaving Metaphor–The Final Chapter!

Shaving Metaphor–The Final Chapter!

By David Gouthro / October 10, 2018 / 0 Comments

Last week I reflected on my learning about changing habits as a result of changing my shaving ritual from using an aerosol can of shaving cream . . . to using shaving soap and a shaving brush. To recap, I offered the following requirements/suggestions for changing a habit: Be personally committed to change the way […]

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Changing Habits-A Close Shave!

By David Gouthro / September 25, 2018 / 0 Comments

Last week I reflected on my learning about changing habits as a result of changing my shaving ritual from using an aerosol can of shaving cream . . . to using shaving soap and a shaving brush. To recap, I offered the following requirements/suggestions for changing a habit: Be personally committed to change the way […]

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Quotes

The past is a foreign country; they do things differently there. ~ Leslie Poles Hartley